1. Data utilization: Check key customer and store insights
Customer insights allow you to check various information about your customers. Through this information, you can check the main age groups/genders/time periods of visits to our brand (store). Use this data to construct interiors, events, and menus.
The above store's main customers are women in their 20s, with the most visits to the store on Tuesdays. You can configure the store's interior, menu, and events by considering the tendencies of women in their 20s, and if you hold a store visit event on Tuesday, which is the most popular time, you can expect an additional increase in sales.
2. Start marketing to your customers: Read market trends
Once you have identified the main customers of your brand (store), you need to create content that customers will be interested in along with current consumption trends. Until the Corona era, 'show' consumption such as omakase and golf was in the spotlight, but with the pandemic and economic recession, consumption trends are changing to sustainable consumption, digital shopping, and personalization.
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sustainable consumption
Interest in sustainable products and brands is expected to continue to grow. Women are more likely to prefer environmentally friendly and ethical products.
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Increase in digital shopping
Online shopping and mobile payments are expected to continue to grow. Women want a convenient shopping experience, and online platforms give them access to a wide range of products.
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Personalized Products (+ Experiences)
Demand for personalized products and services is expected to increase. Women will want to find products that suit their unique style and taste.
What kind of marketing content is suitable for women in their 20s, sustainable consumption, digital shopping, and personalization?
3. Create content
Marketing based on sustainable consumption, digital shopping, and personalization can be implemented using a variety of strategies and methods. Here are some examples:
